MKTG 301 Advanced Marketing Strategy (Exam)
SEMESTER ONE, 2023
SECTION A (25 Marks in total)
Question 1
One short essay question
Maximum of 750 words for this question
During the semester we covered the topic of social media strategy. Discuss 3 approaches marketing leaders can adapt their social media strategy for a post-pandemic future, link with the following article. Ensure you provide some examples to illustrate your answer.
Moorman, C. & McCarthy, T. (2021). CMOs: adapt your social media strategy for a post- pandemic world. Harvard Business Review, Jan, 19, 1-5.
SECTION B (15 Marks)
Compulsory Reflective Essay
Maximum 500 words
Question 2
The course outline for MKTG301 lists a number of course-level learning outcomes . One of these learning outcomes is: analyse and reflect upon the challenges involved in considering corporate social responsibility when making strategic business decisions at a senior manager level within a business organization.
Reflect on your team assignment experiences from the perspective of this learning outcome and explain how your chosen company could have built their competitive advantage through building corporate social responsibility into strategy.
Galbreath, J. (2009). Building corporate social responsibility into strategy. European Business Review, 21 (2), 109- 127.